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Social Media Must-Haves: Proactive and Reactive Social Strategies
If you’re just starting out with your social media marketing, you’re probably spending a lot of time planning out your social media calendar, posting images of your products, and finding other...
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Why You Should Up Your Paid Social Ad Spend This Year
Google’s been announcing some major developments in the past few months. In November, they announced that the search engine would be moving toward mobile-first indexing. Then this June, Google’s Senior...
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10 Medium Accounts Every Marketer Should be Following
Whether or not your own brand posts on Medium, there’s a lot that this unique social media platform can offer marketers. If you’re not familiar with Medium, it’s a platform for individuals and...
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Mapping the Social Media World with 5 Incredible Infographics
If you were tasked with mapping the social media world 10 years ago, you’d have a pretty simple job on your hands. You’d have a few social networks, like Facebook and MySpace, that people mostly used...
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Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why?
Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a saucepan better than a skillet? Should you use paid or organic social media marketing? The answer to all three questions...
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What is Shadowbanning, and How Do I Know if It’s Happened to Me?
There’s been a lot of talks recently about the Instagram “shadowban” that’s been affecting some users. It may sound like the title of the next James Bond movie, but it’s actually fairly simple. What it...
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A Complete Guide to Crushing Your First Snapchat Takeover
If one of your brand’s target audiences is young adults, then this blog post is for you. Snapchat, the social media messaging app that lets users post images and videos that disappear after a brief...
View Article5 Invaluable Social Media Marketing Tips for Niche Industries
Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What...
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8 Ways to Make Your Social Media Images Rock
Social media without great images is like salad without dressing – in other words, bland. In fact, experts – including our own social team – regularly advise spending 3 to 5 times as much time crafting...
View ArticleMetrics Aren’t Enough: Why You Need to Change Your Social Mindset
Using social media as a central (and sometimes exclusive) marketing strategy was once the leading edge of the advertising game. Social was the newest bright shiny object of advertising allure, and...
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